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Core Tips In 2004, Emperor Group Zhejiang Rebar bicycle production reached 1.53 million, of which 30 000 are electric bicycles. Bicycle exports 1.05 million, Wal-Mart to the United States reached 750,000. According to figures provided by Wal-Mart, Wal-Mart last year, the company has become the world's third largest bicycle supplier. In 2004, the Rebar Group's total output value of nearly 500 million yuan Huang, an increase of 30%; to achieve export 29.87 million U.S. dollars, up 215% and turned over to tax 14 million yuan. At present, the "Rebar Emperor" comprehensive strength in the domestic bicycle manufacturers in a number of top five.
Wal-Mart is one of the world top 500 enterprises. Since 1991, Wal-Mart in the global retail industry has been ranked No. 1 ranking. In the U.S., Wal-Mart bike bicycle market sales accounted for 70% of that order to seize a leading position in the U.S. bicycle market, into the Wal-Mart is a "shortcut." But Wal-Mart is very difficult to enter the door, except for Wal-Mart's strict requirements on the supplier, the same competition between suppliers is fierce, as many domestic and international bike manufacturers want to be fertile Erma suppliers.
"Rebar Emperor" is how to become Wal-Mart supplier, and rule the roost, the reporter interviewed recently arrived Zhejiang Pujiang Rebar Group Chairman Wong Yan preparations.
Guanjian Ci How to enter Wal-Mart
Reporters: "Rebar Wong" how to think to get into Wal-Mart? Was going well?
Serious preparations: the end of the century, "Rebar King" to expand the production capacity, but the domestic bicycle market is in a state of unhealthy competition, and we began to seek the way to go export. First targeting the U.S. market.
10 years ago, U.S. consumers to buy a bike to a bike shop first, then the United States, more than 6,000 bicycle stores; followed by sporting goods shops and supermarkets. To this end, manufacturers must establish a number of institutions, set up a number of staff and departments to support such a sales approach, but costs are considerable.
Few years later, this proprietary model has changed, consumers preferred the large supermarkets, as shoppers, the supermarket market share of goods sold increased substantially, store and even small supermarkets have been seriously affected. Changes in market conditions, we recognize the importance of a partnership with Wal-Mart, Wal-Mart and serves as its supplier.