Ci Supermarket

Did you know that after your mortgage, the single biggest outlay for most people is on supermarket shopping? Or that human evolution has a powerful effect on how you behave while shopping?

Retailers and brands spend billions every year on marketing, advertising and research, designed to influence us in-store. If you would like to take back some of the control, Supermarket Shoppology will show you how.

Based on sound scientific principles and research, Philip Adcock explores the basis of our evolutionary development, explains how this still drives us and demonstrates the techniques used to drive our decision making in the supermarket.

He then lays out a number of practical steps that we can all take to become smarter shoppers, make more considered decisions and ultimately get better value for money.

Find out about:

The evolutionary instincts that drive your decision making

• The techniques that retailers and brands use and the impact they have on us
• Practical steps that you can take immediately to become a smarter shopper
• Reducing ‘buyer remorse’ and spending your money more wisely

Philip Adcock is a specialist in understanding shopping behaviour through his company, Shopping Behaviour Xplained Ltd. Using sound research, insight, anecdotes and examples, he lays out how we are all affected by shopping and what we can do to get better at it.